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Amber Epp

Amber Epp

Expert on family consumption behavior, decision-making, consumer culture, and material culture

Associate professor, marketing Wisconsin School of Business Work: 608-262-5599 — Home and cell phones available upon request Home page Twitter: @AmberEpp


  • Family material culture, including relationships with possessions and technologies
  • Family decision-making such as how families manage conflict, reflect collective identity/goals, and navigate complicated marketplaces — e.g., choice overload
  • Consumption behavior relating to everyday family life and experiences in the marketplace
  • Co-authored book chapters on qualitative data analysis and family consumption behavior


  • Erwin A. Gaumnitz Junior Faculty Research Award, Wisconsin School of Business
  • Grant recipient, Marketing Science Institute
  • Author of papers in Journal of Consumer Research and Journal of Marketing
  • Serves on editorial review boards for the Journal of Consumer Research and the Journal of Marketing