Amber Epp
Expert on family consumption behavior, decision-making, consumer culture, and material culture
Associate professor, marketing Wisconsin School of Business Work: 608-262-5599 — Home and cell phones available upon request aepp@bus.wisc.edu Home page Twitter: @AmberEpp
Topics
- Family material culture, including relationships with possessions and technologies
- Family decision-making such as how families manage conflict, reflect collective identity/goals, and navigate complicated marketplaces — e.g., choice overload
- Consumption behavior relating to everyday family life and experiences in the marketplace
- Co-authored book chapters on qualitative data analysis and family consumption behavior
Achievements
- Erwin A. Gaumnitz Junior Faculty Research Award, Wisconsin School of Business
- Grant recipient, Marketing Science Institute
- Author of papers in Journal of Consumer Research and Journal of Marketing
- Serves on editorial review boards for the Journal of Consumer Research and the Journal of Marketing