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University of Wisconsin–Madison

David Noyce

Expert on traffic accidents, vehicle crashes, traffic operations, traffic signals and signs, transportation safety, driver behavior, pedestrians, bicycles

Professor, transportation engineering; director, Traffic Operations and Safety Laboratory, Wisconsin Driving Simulator Work: 608-265-1882 — Home and cell phones available upon request Home page


  • Traffic operations and traffic flow
  • Traffic signals: signal sequence, left turns, flashing arrows
  • Transportation safety
  • Vehicle crashes, traffic accidents
  • Pedestrian and bicycles
  • Driver behavior and driving simulation


  • Chair, Committee on Traffic Control Devices, Transportation Research Board, National Academy of Sciences
  • Member, National Committee on Uniform Traffic Control Devices