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University of Wisconsin–Madison
Jerry  O'Brien

Jerry O'Brien

Expert on retail industry trends and impact on consumers during the holiday season and beyond

Executive director, The Kohl’s Center for Retailing Excellence Work: 608-263-7996 Home page


  • General retail trends
  • Changing retail landscape


  • Board member, National Retail Federation Foundation
  • Board member, World Alliance of Retail Excellence and Standards
  • Multiple presentations On: Show Rooming, Values Based Retailing and Multi Generational Management to National, Regional and local groups.