Kyeongbin (KB) Kim
Pronouns: she/her/hers
Journalists: Please use these pronouns when appropriate.
Empirical marketing scientist specializing in machine learning/AI for consumer insights and valuation, and policy evaluation in marketing context
Assistant Professor, Marketing Wisconsin School of Business Work: 608-262-7216 — Home and cell phones available upon request kyeongbin.kim@wisc.edu Home page
Topics
- I have studied customer relationship management (CRM), customer lifetime value (CLV), and customer based valuation (CBCV)
- I have employed and developed machine learning, deep learning, and AI for consumer insights
- I have studied the causal impact of micromobility on the restaurant industry using econometric methods
- I study privacy, missing data, and data integration
Achievements
- My research appears in leading marketing journals and has been featured by media outlets
- My research won MSI Alden G. Clayton Doctoral Dissertation Proposal Competition (honorable mention, 2024)
- My research has been supported by Google’s GCP Credits Award ($43K and $20K) and by a global pension plan sponsor ($75K)