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Lawrence Olson

Expert on sales training, manager training, business communication, relationship management and negotiation skills.

Instructor, Farm & Industry Short Course (FISC) College of Agricultural and Life Sciences Work: 920-948-2192 — Home and cell phones available upon request


  • Professional sales skills training
  • Sales manager skills training
  • Negotiation skills
  • Relationship management
  • Business communication training


  • Developed first agricultural sales course for FISC and undergraduate program at UW-Madison
  • Developed and implemented first U.S. sales training program for Semex Inc., a global agricultural company based in Guelph, Ontario.
  • Trained salespeople and sales managers from Canada, England, and United States.