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Matthew Seitz

Expert on enterprise AI strategy, adoption, and organizational leadership. Former Google executive who led $16 billion US retail search business.

Executive Director, AI Hub for Business Wisconsin School of Business Work: 847-846-3841 — Home and cell phones available upon request mwseitz@wisc.edu Home page

Topics

  • AI for Competitive Advantage: How to gain a durable edge when everyone has the same tools.
  • Deploying AI: Why AI projects often stall and how to go from zombie pilots to lasting impact.
  • Leading the AI Organization: How to adapt and lead teams through AI-driven change.
  • AI in Marketing: How to harness AI for performance and growth without compromising brand authenticity.

Achievements

  • 14 years at Google including leading $16 Billion US retail search business. Earlier technology roles at McDonald's and Abbott Laboratories.
  • Executive Director of the AI Hub for Business and creator of "Ground Truth" AI summit series.
  • Author of "AI InSeitz," weekly newsletter read by 3,000+ business professionals. Quoted on AI and business by the Wall Street Journal and AP News.
  • Executive Advisor on AI and eCommerce for the Keystone Consulting Group.
  • Four-time Ironman finisher and fifteen-time marathoner.

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