Nancy Wong

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Expert on consumer decision making, cross-cultural research

Professor, consumer science; faculty director, Center for Retailing Excellence; Affiliated faculty, marketing School of Human Ecology Work: 608-265-5954 — Home and cell phones available upon request nywong@wisc.edu Home page

Topics

• Consumer decisions in healthcare, personal finance and sustainability
• Luxury marketing

Tags

• psychology/human behavior
• behavior, consumer