Skip to main content

Paola Mallucci

Expert on distribution and marketing channel strategies and on the effect of social preferences (e.g. fairness, altruism, social pressure, envy, regret, etc.) on firm pricing.

Assistant Professor of Marketing, Wisconsin School of Business Wisconsin School of Business Work: 608-265-9719 — Home and cell phones available upon request pmallucci@bus.wisc.edu Home page

Topics

  • Designing, integrating and managing vertical marketing channels.
  • The effect of social preferences(e.g. fairness, altruism, social pressure, envy, regret, etc.) on profit division among channel members.
  • The effect of social preferences (e.g. fairness, altruism, social pressure, envy, regret, etc.) on consumer decisions and their consequences for firm pricing.

Tags