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Qing Liu

Qing Liu

Expert on conjoint analysis, discrete choice experiments, experimental design, and Bayesian statistical models of consumer choice.

Assistant professor, marketing Wisconsin School of Business Work: 608-263-9298 Home page


  • Bayesian statistical methods
  • Consumer choice
  • Experimental design
  • Conjoint analysis and discrete choice experiments


  • Best Paper Award, Advanced Research Techniques Forum, American Marketing Association, 2010.
  • Author, "Bayesian Designs for Hierarchical Linear Models".
  • Author, "Non-compensatory Dyadic Choices".
  • Author, "Efficient Choice Designs for a Consider-Then-Choose Model".