Expert on conjoint analysis, discrete choice experiments, experimental design, and Bayesian statistical models of consumer choice.
- Bayesian statistical methods
- Consumer choice
- Experimental design
- Conjoint analysis and discrete choice experiments
- Best Paper Award, Advanced Research Techniques Forum, American Marketing Association, 2010.
- Author, "Bayesian Designs for Hierarchical Linear Models".
- Author, "Non-compensatory Dyadic Choices".
- Author, "Efficient Choice Designs for a Consider-Then-Choose Model".