Skip to main content
Russell Coff

Russell Coff

Expert on business strategy, human capital, competitive advantage, innovation and strategic investments.

Thomas J. Falk Distinguished Chair in Business Wisconsin School of Business Work: 608-263-6437 — Home and cell phones available upon request Home page


  • Research explores the role of human assets in innovation, creativity, and, ultimately, in competitive advantage by studying management dilemmas associated with human capital
  • Business strategy problems such as how to create a competitive advantage and manage stakeholders
  • Human capital and the challenges inherent in creativity, innovation and the management of knowledge
  • Mergers, acquisitions and strategic alliances between firms.


  • Chaired the Business Policy and Strategic Division of the Academy of Management and the Strategic Human Capital Interest Group of the Strategic Management Society
  • Past President, Strategic Management Society
  • Editorial board member: Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science