Specializes in visual media communication, how neuroscience supports interdisciplinary theories of visual imagery and impact on media messages, audiences.
- Digital manipulation in media and science images
- Documentary photography, photojournalism
- Neuro-aesthetics and media messages
- Member, UW steering committees for: McPherson Eye Research Institute (since 2007) UW Center for Visual Cultures (since 2011) UW Holtz Center for Science & Technology Studies (since 2015)