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Soyeon Shim

Soyeon Shim

Expert on consumer financial decision-making and youth financial literacy

Dean, School of Human Ecology School of Human Ecology Work: 608-265-4969 sshim7@wisc.edu

Topics

  • Consumer decision-making processes
  • Financial identity of young people
  • Financial capabilities of young people

Achievements

  • Member, Board of Directors, Board on Human Sciences, APLU
  • Author, Nearly 100 peer-reviewed scholarly papers, e.g. Financial Identity Styles among Young Adults, Journal of Consumer Affairs (in press)
  • Founder and PI/Co-PI, APLUS (Arizona Pathways to Life Success for University Students), a landmark, longitudinal study of young adults