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William Cox

William Cox

Expert on stereotyping, prejudice, and implicit bias — how the brain's learning processes perpetuate them, and evidence-based interventions to overcome them

Assistant Scientist, Department of Psychology College of Letters and Science — Home and cell phones available upon request Home page Twitter: @ScienceCox


  • How the brain's learning mechanisms support and perpetuate stereotyping and implicit bias
  • How stereotypes and biases spread through culture via traditional and social media
  • Refining and experimentally testing interventions to create lasting reductions in stereotyping and biases


  • Principal Investigator in the Prejudice and Intergroup Relations Lab at the UW-Madison Department of Psychology
  • Author of publications in a wide variety of empirical journals
  • Visiting Scholar at St. Michael's Hospital; Visiting professorship at Johns Hopkins
  • Widely quoted in major national and international publications, including The Atlantic, The New York Times, The Washington Post, NPR and Wisconsin Public Radio