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Brent McCown

Brent McCown

Propagation, breeding, growth and production of woody perennial horticultural crops including fruits and ornamentals (shrubs and trees)

Professor, horticulture; associated faculty, Nelson Institute and Center for Integrated Agricultural Systems Nelson Institute of Environmental Studies College of Agricultural and Life Sciences Work: 608-262-0574 — Home and cell phones available upon request


  • Breeding and selection of woody perennials; cranberry, hazelnuts, birch, wine grapes, vibrunums
  • Sustainable land use and farming
  • Plant cell and tissue sterile culture
  • Security of food systems
  • Local and regional food systems
  • Micropropagation


  • Gottschalk Distinguished Research Professor
  • Introduction of HyRed cranberry selection
  • National teaching and research awards from professional organizations
  • Past director, Center for Integrated Systems (CIAS)
  • Member, advisory boards and board of directors of horticultural and plant biotechnology firms