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Bret Shaw

Expert on marketing and strategic communication to support local food systems such as farmers markets and environmental conservation.

Professor, Life Sciences Communication; Environmental Communication Specialist, Division of Extension UW Extension College of Agricultural and Life Sciences Work: 608-448-9958 — Home and cell phones available upon request brshaw@wisc.edu Home page

Topics

  • Marketing and strategic communication to support local food systems such as farmers markets
  • Environmental communication such as PFAS contamination of drinking water
  • Outreach for preventing the spread of aquatic invasive species

Achievements

  • Served as a principal investigator for a recent USDA-funded grant that included the most comprehensive national survey about farmers markets conducted in over 20 years
  • The first study has an Altmetric score of 315, placing it in top 1–2% of social science research, reflecting exceptional policy relevance and public engagement
  • Presented results from these studies to top venues including Farmers Market Pros and the International Public Markets Conference

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