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Brian Gould

Expert on dairy marketing, dairy price risk management, applied econometrics, and the determinants of food purchase behavior

Professor emeritus, agricultural and applied economics College of Agricultural and Life Sciences Work: 608-263-3212 Home page


  • Dairy pricing in the U.S., and the marketing of raw and manufactured dairy products
  • Assisting dairy farm operators and dairy manufacturers manage their price/cost risk using futures and options markets
  • Development and estimation of econometric models applied to real-world economic problems