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University of Wisconsin–Madison
Brian Gould

Brian Gould

Expert on dairy marketing, dairy price risk management, applied econometrics, and the determinants of food purchase behavior

Associate professor, agricultural and applied economics Work: 608-263-3212 bwgould@wisc.edu Home page

Topics

  • Dairy pricing in the U.S., and the marketing of raw and manufactured dairy products
  • Assisting dairy farm operators and dairy manufacturers manage their price/cost risk using futures and options markets
  • Development and estimation of econometric models applied to real-world economic problems

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