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Cliff Robb

Cliff Robb

Expert on financial decision-making and consumer financial capability

Associate Professor, Consumer Science; Faculty Director, Consumer Finance and Financial Planning School of Human Ecology — Home and cell phones available upon request carobb@wisc.edu Home page

Topics

  • Consumer financial knowledge and capability. What consumers know and what they think they know about financial markets.
  • Student financial decisions, ranging from student loans to use of other financial instruments. Student well-being related to financial decisions.
  • Consumer financial decision-making with regard to saving and spending, along with budget and planning decisions

Achievements

  • Past President and multiple award recipient, American Council on Consumer Interests
  • Associate Editor, Journal of Consumer Affairs

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