Tag consumer behavior
Clinical professor, consumer science, School of Human Ecology
Expert on how we try to buy happiness, find meaning & seek success. Purpose, thriving, wellness & well-being for Millennials, Gen Z, men/women, couples, families.
Professor, marketing; Arthur C. Nielsen, Jr. Chair in Marketing Research
Expert on branding, consumer behavior, advertising, social class and consumption, and institutional responses by marketers to social disruption such as wars, recessions, oil spills,
Associate Professor, Consumer Science; Faculty Director, Consumer Finance and Financial Planning
Expert on financial decision-making and consumer financial capability