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University of Wisconsin–Madison

Tag consumer behavior

Christine Whelan

Christine Whelan

Clinical professor, consumer science, School of Human Ecology

Expert on marriage, self-improvement and meaning-seeking through the life course, also purpose, thriving, well-being and happiness

Thomas (Tom) O'Guinn

Thomas (Tom) O'Guinn

Professor, marketing; Arthur C. Nielsen, Jr. Chair in Marketing Research

Expert on branding, consumer behavior, advertising, social class and consumption, and institutional responses by marketers to social disruption such as wars, recessions, oil spills,

Fenaba Addo

Fenaba Addo

Assistant Professor/Consumer Science

Expert on debt, wealth, relationship formation, and social inequality

Cliff Robb

Cliff Robb

Associate Professor, Consumer Science; Faculty Director, Consumer Finance and Financial Planning

Expert on financial decision-making and consumer financial capability