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Kevin Chung

Expert on celebrity endorsements, sponsorships, brand alliance, credit card promotions, and quantitative marketing.

Assistant professor, marketing Wisconsin School of Business Work: 608-265-4431 — Home and cell phones available upon request kychung@bus.wisc.edu Home page

Topics

  • Published articles on "Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sale of Nike Golf Balls"
  • Celebrity endorsement
  • Credit card promotions
  • Sponsorship
  • Brand alliance

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