Kevin Chung
Expert on celebrity endorsements, sponsorships, brand alliance, credit card promotions, and quantitative marketing.
Assistant professor, marketing Wisconsin School of Business Work: 608-265-4431 — Home and cell phones available upon request kychung@bus.wisc.edu Home page
Topics
- Published articles on "Economic Value of Celebrity Endorsement: Tiger Woods' Impact on Sale of Nike Golf Balls"
- Celebrity endorsement
- Credit card promotions
- Sponsorship
- Brand alliance