Tag branding
Sarah Botham
Faculty associate, life sciences communication; NAMA advisor and marketing team coach
Expert on agriculture and life sciences communication and marketing; strategic planning & branding; grape growing, agri-tourism, new-product launches
Kevin Chung
Assistant Professor, marketing
Expert on social influence processes, celebrity endorsements, endorsement marketing, behavioral bias in marketing, brand alliance, sales management, group incentives
Thomas (Tom) O'Guinn
Professor, marketing; Arthur C. Nielsen, Jr. Chair in Marketing Research
Expert on branding, consumer behavior, advertising, social class and consumption, and institutional responses by marketers to social disruption such as wars, recessions, oil spills,