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University of Wisconsin–Madison

Tag branding

Sarah Botham

Sarah Botham

Faculty associate, life sciences communication; NAMA advisor and marketing team coach

Expert on agriculture and life sciences communication and marketing; strategic planning & branding; grape growing, agri-tourism, new-product launches

Liad Weiss

Liad Weiss

Assistant professor, marketing

Expert on consumer psychology and branding

Kevin Chung

Kevin Chung

Assistant professor, marketing

Expert on celebrity endorsements, sponsorships, brand alliance, credit card promotions, and quantitative marketing.

Thomas (Tom) O'Guinn

Thomas (Tom) O'Guinn

Professor, marketing; Arthur C. Nielsen, Jr. Chair in Marketing Research

Expert on branding, consumer behavior, advertising, social class and consumption, and institutional responses by marketers to social disruption such as wars, recessions, oil spills,