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University of Wisconsin–Madison
Sarah Botham

Sarah Botham

Expert on agriculture and life sciences communication and marketing; strategic planning & branding; grape growing, agri-tourism, new-product launches

Faculty associate, life sciences communication; NAMA advisor and marketing team coach Work: 608-444-1101 — Home and cell phones available upon request sarahbotham@bothamink.com Home page Twitter: @sfbotham

Topics

  • Relationship marketing
  • Food and agricultural product launch
  • Agriculture and life sciences marketing
  • Agri-tourism, specifically vineyard and winery
  • Business start-up branding, marketing strategy
  • Cottonseed oil; cotton as a food crop
  • Wisconsin grape growing; cold-climate grape growing

Achievements

  • Member, Badger chapter of the National Agri-Marketing Association (NAMA)/ Advisor UW-Madison Student Chapter of NAMA; Recognized as Outstanding National Advisor, 2008
  • Member, International Women's Forum
  • Successful launch, branding and development of dozens of companies, including three of my own
  • Recipient, UW-Whitewater Outstanding Recent Alumni Award, 1997

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