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For news media

Moses Altsech

Expertise in marketing and business topics; experience as a professor, consultant, trainer and public speaker over 30 years with clients in dozens of industries.

Teaching professor of marketing Wisconsin School of Business Work: 608-213-4110 — Home and cell phones available upon request Home page


  • Consumer behavior and how culture, family, friends, advertising, social media, technology, social and economic changes affect consumers.
  • Domestic and international challenges affecting production, business processes, hiring, wages, prices, and consumers.
  • Customer service and its effect on customer satisfaction, loyalty, business growth, and competitiveness--and how effectively managing the talent shortage plays a critical role.
  • How communication improvements, cutting-edge metrics, change management, the science of persuasion, and understanding cognitive biases can boost companies’ decision making effectiveness.
  • Company culture, including integration of a multigenerational workforce, the effects of social change, new technology (including artificial intelligence), changing competition, making data-driven decisions & others.


  • Resource for TV, radio, and print media outlets for decades on a wide variety of topics, including but not limited to the ones above.
  • An engaging keynote speaker, active consultant, facilitator, trainer, and researcher, with extensive international experience.
  • Taught Consumer Behavior, Advertising and Promotion, Executive Communication, Marketing Strategy, Healthcare Marketing, Sports Marketing, Sales, Global Marketing, Marketing Research, and other courses.
  • Recipient of over 20 academic and professional awards, and very engaged in the community.
  • Ph.D. in Marketing (Penn State), BBA in Marketing/International Business (Cincinnati)