Neeraj Arora

Expert on marketing research, brand analytics, mathematical models of consumer behavior, and marketing strategy.

Professor, business (marketing) Wisconsin School of Business Work: 608-262-1990 — Home and cell phones available upon request narora@bus.wisc.edu Home page

Topics

Marketing research methods for consumer needs assessment, product design and segmentation
Statistical models of consumer choice and choice decisions that involve multiple decision-makers
Branding issues, such as cause association and portfolio management
Research focuses on marketing problems that require statistical models of consumer choice.
Research appeared in Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing and Marketing Letters

Serves on editorial board of Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics (associate editor), Journal of Marketing
Senior editor, Journal of Retailing and Customer Needs and Solutions
Lawrence J. Larson Teaching Excellence Award, Pamplin College of Business Certificate of Teaching Excellence