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Neeraj Arora

Neeraj Arora

Expert on marketing research, brand analytics, mathematical models of consumer behavior, and marketing strategy.

Professor, business (marketing) Wisconsin School of Business Work: 608-262-1990 — Home and cell phones available upon request Home page


  • Marketing research methods for consumer needs assessment, product design and segmentation
  • Statistical models of consumer choice and choice decisions that involve multiple decision-makers
  • Branding issues, such as cause association and portfolio management
  • Research focuses on marketing problems that require statistical models of consumer choice.
  • Research appeared in Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing and Marketing Letters


  • Serves on editorial board of Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics (associate editor), Journal of Marketing
  • Senior editor, Journal of Retailing and Customer Needs and Solutions
  • Lawrence J. Larson Teaching Excellence Award, Pamplin College of Business Certificate of Teaching Excellence