Skip to main content
University of Wisconsin–Madison

Tag advertising

Gerald Thain

Gerald Thain

Professor emeritus, Law School

Expert on First Amendment free speech law, advertising law, secured transactions law, consumer law

Karyn Riddle

Karyn Riddle

Assistant professor, journalism and mass communication

Expert on effects of exposure to media violence, with a focus on children's reactions

Thomas (Tom) O'Guinn

Thomas (Tom) O'Guinn

Professor, marketing; Arthur C. Nielsen, Jr. Chair in Marketing Research

Expert on branding, consumer behavior, advertising, social class and consumption, and institutional responses by marketers to social disruption such as wars, recessions, oil spills,