Robin Tanner
Expert on digital privacy, marketing communication and nonconscious influences on consumer choice
Assistant professor, marketing Work: 608-265-3134 rtanner@bus.wisc.edu Home page
Topics
- Digital privacy
- Marketing communications
- Nonconscious processes
Achievements
- Author, "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior"
- Author, "Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences"
- Author, "Nonconscious Goals and Consumer Choice"