Expert on digital privacy, marketing communication and nonconscious influences on consumer choice
- Digital privacy
- Marketing communications
- Nonconscious processes
- Author, "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior"
- Author, "Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences"
- Author, "Nonconscious Goals and Consumer Choice"