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University of Wisconsin–Madison
Robin Tanner

Robin Tanner

Expert on digital privacy, marketing communication and nonconscious influences on consumer choice

Assistant professor, marketing Work: 608-265-3134 rtanner@bus.wisc.edu Home page

Topics

  • Digital privacy
  • Marketing communications
  • Nonconscious processes

Achievements

  • Author, "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior"
  • Author, "Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences"
  • Author, "Nonconscious Goals and Consumer Choice"

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