Skip to main content
For news media
Robin Tanner

Robin Tanner

Expert on digital privacy, marketing communication and nonconscious influences on consumer choice

Assistant professor, marketing Wisconsin School of Business Work: 608-265-3134 rtanner@bus.wisc.edu Home page

Topics

  • Digital privacy
  • Marketing communications
  • Nonconscious processes

Achievements

  • Author, "Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior"
  • Author, "Of Chameleons and Consumption: The Impact of Mimicry on Choices and Preferences"
  • Author, "Nonconscious Goals and Consumer Choice"

Tags